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MarketPoint - Lead Management System

What if you could easily organize special sales events every 3-4 weeks, where in a single day, you could generate two to three times the sales of a typical weekday? Across all your stores?

Creating and managing direct mail/email marketing campaigns is a drain on time, money and resources. MarketPoint replaces inefficient, generalized direct mail campaigns with an easy-to-implement, cost-effective targeted solution that provides a repeatable, reliable and focused method for running effective direct marketing events, like special invitation-only sales.

Direct mail campaigns are notorious for low hit rates – often less than 1%. MarketPoint helps you target high-value prospects to increase your response rate, decrease your direct marketing costs, and help you reach your ultimate goal – more revenue! MarketPoint makes this easy by providing a system to create and manage multiple direct marketing sales events to target potential customers that have visited your store but did not purchase. By having the ability to target this group directly with special sales event promotions, MarketPoint users have been able to recapture significant sales revenue.

  • Improves the hit rate for direct mail marketing campaigns
  • Reduces the cost of executing targeted marketing events
  • Makes it possible to run special invitation sales events more frequently
  • Easily integrates with your existing business processes and POS system, including Myriad, GERS, RMS, and others
  • Typical ROI after 2 - 3 special invitation sales events

MarketPoint pays for itself after just a few sales events. If you would like more information on how this can be done, fill in the form below and we'll email the ROI Case Study to you.

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"It has only been 9 months since we started using the MarketPoint system, so I was curious as to how much it helped our business during this time. I totaled the sales of all the special events, then subtracted the number of events times the original average Thursday. The result is $465,000 in additional sales over 9 months across my 4 stores! The amazing thing is the cost of advertising and monthly support fees were a drop in the bucket compared to our normal advertising expenses."

Kevin Mauldin
La-Z-Boy Furniture Galleries
Denver


"To be able to increase average store sales by such a significant amount is huge! This event has demonstrated that implementing the MarketPoint system was absolutely the right call for us."

Tom DeGoey
La-Z-Boy Furniture Galleries
Atlanta