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"Our old website was dark, dreary, and heavy – not reflective of the awe-inspiring and life-affirming wish experiences Make-A-Wish creates for each and every child. The old website was built on a simple platform that offered little in terms of scalability, so every change or addition felt and looked like a patchwork quilt add-on. And every chapter had a different looking website. Whatever changes we made resulted in little to no difference in conversion rates." -- Make-A-Wish Foundation
Make-A-Wish Foundation, the nation’s largest wish-granting organization, expects to gain significant benefits as they take advantage of their recently implemented Sitecore-based website. For many years, Make-A-Wish was restricted by the technical limitations of their web platform from truly dreaming big and shooting for the stars. They have amazing narratives and so many opportunities to engage people in responding to content. However, the actual user experience on their website didn’t maximize these opportunities and often led to confusion and mixed messaging across their 61 chapter organizations. In order to accomplish the website redesign and implementation and customization of the Sitecore CMS and Marketing framework, Make-A-Wish turned to ServerLogic, a Sitecore Certified Partner, that specializes in website design, branding and content management implementations.
"Now we finally have a web platform in the Sitecore CMS that doesn’t hold us back. Our websites now are an incredible tool in advancing our image, our mission and vision, and our ability to empower our chapters to connect more closely with their key stakeholder groups at the grassroots level, where wish granting happens. "
-- Make-A-Wish Foundation
- Requirements gathering and analysis
- Functional design
- Techincal design
- Visual design