MarketPoint

Home Furnishings Business. Done Better.

▪ What if you could have another chance to sell to people who came into your stores but didn’t buy?

▪ What if these potential customers could be invited back for a special sales event held just for them?

▪ What if you could easily organize these special sales event every 3-4 weeks, where in a single day, you could generate more than three times the sales of a typical weekday? Across all your stores?

Based on typical retail furniture sales experience, we know that buyers enter the market only for a short period of time. It becomes critical to engage those prospects and collect their contact information so you can reach them again after they have left your store, with the hope of getting them to return and buy. By using MarketPoint to collect this data, it becomes easier to contact them during this period with an attractive direct mail invitation for a special private sale.

Creating and managing direct mail marketing campaigns is a drain on time, money and resources. MarketPoint replaces inefficient, generalized direct mail campaigns with an easy-to-implement, cost-effective targeted solution that provides a repeatable, reliable and focused method for running effective direct marketing events, like special invitation-only sales. We can prove that you can increase your sales revenue by factors of 2 – 3 times normal by using MarketPoint to organize a single one-day special sales event. By choosing MarketPoint, you can start collecting prospect data immediately, and, after holding a couple of special sales events, pay for the cost of the software!Creating and managing direct mail/email marketing campaigns is a drain on time, money and resources. MarketPoint replaces inefficient, manual direct mail campaigns with an easy-to-implement, cost-effective solution that provides a repeatable, reliable method for running effective direct marketing events. We have actual sales data that show you can increase your revenue by at least twice by using MarketPoint to organize a single one-day special sales event. By choosing MarketPoint, you can be up and running in a matter of several weeks, and, after holding a couple of special events, pay for the cost of the software!

Better Options

Direct mail campaigns are notorious for low hit rates – often less than 1%. MarketPoint helps you target high-value prospects to increase your response rate, decrease your direct marketing costs, and help you reach your ultimate goal – more revenue! MarketPoint makes this easy by providing a system to create and manage multiple direct marketing sales events to target potential customers that have visited your store but did not purchase. By having the ability to target this group directly with special sales event promotions, MarketPoint users have been able to recapture significant sales revenue.

MarketPoint pays for itself after just a few special sales events!